Although promotional emails are oldest instrument in relation to more recent and popular advertising methods utilized through social networking channels (Facebook, Twitter),
in Email marketing is undoubtedly what Number 1 advertising strategy.
The Email marketing almost "must" be included on a company's advertising strategies. Some of the reasons for this is as follows:
- The cost of implementing an email campaign is very low.
- Email can be personalized, and sent directly to each recipient personally and does not have an overall campaign report.
- An email account is the main means of online networking a user is kept unchanged for a long time and for this reason, has the lowest bounce rate.