The logo is one that leaves the first "taste" of your potential customer. The aim is to create a memorable, recognizable image in his mind and simultaneously to transmit, to the extent possible, information concerning the identity of the company or product. The logo is the heart of corporate identity and very often is one of the key elements of the image to obtain one for your company.
The sketching the logo is only a small part of the job. The largest part is the research (what are the competitors that the logo will be presented, what is the goal), and the application of the logo in all possible forms (black and white, color, Internet, fax, letterheads, envelopes, business cards, forms ...). For large companies the logo is part of a much larger corporate identity system, which includes a guide (brand book) with all the necessary instructions on how to apply the logo in any case (entries, brochures, websites ... etc. ) and in all possible combinations.